• dennys1
  • dennys2
  • dennys3
  • Denny's Loyalty Program

    web design, print & social

    Denny's was interested in driving people visiting their restaurants to sign up for their loyalty program. The marketing team came up with a good incentive, a 20% Off Coupon, and my team got to work on messaging. We started with a table-cling to raise awareness of the program to restaurant patrons & drive traffic to the website. From there we pointed users to the program with a pop-up interstitial hosted at dennys.com; after joining, users are met with an instant-send email with coupon attached. We also made sure their social presence advertised the program. This season their advertising agency was pushing the "Grand Slams" characters so I worked them into the designs for branding cohesion.

    Date Completed: February 2016
    My Role: Creative Director